C&F Porter Novelli – |

influence

We influence those who matter most to our clients by creating and directing conversations through multiple channels, based on deep insights.

Our Services

STRATEGIC PLANNING

ANALYTICS AND RESEARCH

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Our SPAR team focuses on the delivery of insight and measurement through research, analytics and planning. The team utilises our proprietary tool PN+ to consistently uncover and strengthen the unique hooks that trigger change among the audiences clients most want to reach…

CONTENT AND CREATIVE

DEVELOPMENT

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Based on our transmedia storytelling approach, our Content & Creative Development team creates compelling content (larger written assets, blog content, graphic products and video blogs, etc.) designed to facilitate bold, creative and innovative communications programmes…

CHANNEL

ENGAGEMENT

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In furtherance of our transmedia storytelling approach, our Channel Engagement, Aggregation and Management focuses on sharing and publishing compelling content in an integrated and holistic manner across channels/Platforms including: Mainstream (Print & Electronics)…

Practice Areas

CONSUMER MARKETING

We help clients establish presence and preference for their products and brands…
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CORPORATE AFFAIRS

We transform clients’ relationships with shareholders, employees and the communities in which they…
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PUBLIC AFFAIRS

We assist clients in overcoming legislative or public policy challenges through activities like …
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Our Works

DEMUTUALISATION BILL OF THE NIGERIAN…

SITUATION The Nigerian Stock Exchange (NSE) has hitherto operated as a company limited by guarantee, which poses several legal restrictions, […]

GIRL EFFECT: LAUNCH OF GIRLS…

SITUATION Girls Connect, an innovative IVR (Interactive Voice Response) mobile innovation for hard-to-reach girls in Nigeria, created by Girl Effect […]

FINANCIAL REPORTING COUNCIL OF NIGERIA:…

SITUATION Following the suspension of the old code of corporate governance in 2016, The Financial Reporting Council of Nigeria (FRC) […]

AB INBEV MERGER

SITUATION In June 2017, Anheuser-Busch InBev (ABInBev), the world’s largest brewer took steps to consolidate its operations in Nigeria through […]

MALTA GUINNESS: ‘GO GET IT’…

SITUATION Malta Guinness wanted to bring to life its brand purpose of ‘Fuelling the can-Do spirit of Nigerians, thus it […]

HERO’S FOUNDATION KICKSTART PROGRAMME

SITUATION As part of is CSI, SAB Miller now AB InBev runs the Kickstart programme which is aimed at tackling […]

Thierry Henry

GUINNESS FOREIGN EXTRA STOUT NCP:…

SITUATION Guinness signed on the global football icon Thierry Henry as its ambassador for Africa as part of its drive […]

ORAL-B: CONSUMER ENGAGEMENT

SITUATION: Oral B, a flagship brand of P&G Nigeria, needed to become more engaging. This was aimed at partly building […]

Malta Guinness

GUINNESS FAN ZONE MATCH DAY…

SITUATION Guinness Stout brand has a historic association with football and is constantly looking for avenues to build this association […]

MTN SIM REGISTRATION MANAGEMENT CAMPAIGN

SITUATION Following the fine imposed in October 2015, on MTN Nigeria by the Nigerian Communications Commission (NCC), due to non-compliance […]

MTN: SENATE ALLEGATION ON FUND…

SITUATION Sometime in 2016, the Senate Committee on banking Insurance and other Financial Institutions investigation accused MTN Nigeria of illegally […]

ALWAYS FORWARD EVER

SITUATION: The Always Forward Ever campaign was built around a competition tagged ‘Always Moving Forward’ focused on inspiring girls between […]

HP ANTI COUNTERFEITING CONFERENCES

SITUATION: In a bid to raise awareness about its internal actions to fight counterfeit and position it as a socially […]

BILL & MELINDA GATES FOUNDATION:…

SITUATION: In 2008, there were 1606 polio cases reported from 17 countries worldwide, compared to 895 cases in 11 countries in […]

CBN: BANKING SECTOR REFORM

SITUATION: In 2009, the Central Bank of Nigeria, acting on the report of the joint committee established by it and […]

NSIA: STRATEGIC COMMUNICATIONS PLANNING

SITUATION: The Federal Government of Nigeria in 2011 instituted the Nigeria Sovereign Investment Authority (NSIA) to receive, manage and invest […]

UQUO JV GAS FACILITY: BRAND…

SITUATION: The Uquo Gas Facility Plant in Ekit-Eket, Akwa Ibom State was constructed by the Uquo JV, formed by two […]

THE ECONOMIST CONFERENCES

SITUATION: The Economist Event’s Future Cities 2012 and Nigeria Summit 2013 are part of a global series of conferences which […]

SPIRIT OF LAGOS– ATTITUDINAL CHANGE…

SITUATION: The Spirit of Lagos is a campaign aimed at engendering a change in the attitude/behaviour of the people of […]

PFIZER: CRISIS MANAGEMENT AND LITIGATION…

SITUATION: In April 1996, during the ‘worst meningitis epidemic’ in the country, Pfizer conducted a clinical trial of its drug, […]

SAFEGUARD: GLOBAL HANDWASHING DAY

SITUATION: Global Handwashing Day (GHD), a day initiated to motivate and mobilise millions around the world to wash their hands […]

DFID: ECONOMIC GOVERNANCE REFORMS

SITUATION: During the economic governance reforms of former President Olusegun Obasanjo, the Executive and DFID saw economic reform legislation as […]

MAGGI: PRODUCT LAUNCH & STAKEHOLDER…

SITUATION: As part of Nestle Nigeria’s activities towards sustaining their dominance in the Nigerian market, a new range of the […]

LIFEBUOY SOAP: PRODUCT LAUNCH

SITUATION: In July 2010, Unilever Nigeria Plc decided to introduce its newly improved internationally respected brand, Lifebuoy soap to the […]

BAILEYS: CONSUMER ENGAGEMENT/BRAND MANAGEMENT

SITUATION: Baileys, Nigeria’s no. 1 Irish cream liqueur prides and positions itself as the first choice for classy ladies. The […]

COPA COCA-COLA: BRAND BUILDING/CSR

SITUATION The youth football development project was adopted by Coca-Cola Nigeria in 2009. It keeps young players active whilst offering […]

COCA-COLA NIGERIA STRATEGIC COMMUNICATIONS SUPPORT

SITUATION C&F Porter Novelli provided strategic communications support for Coca-Cola Nigeria for three and half years between 2010 and 2014. […]

Our Clients