CONSUMER MARKETING

SITUATION

• Malta Guinness wanted to bring to life its brand purpose of ‘Fuelling the can-Do spirit of Nigerians, thus it launched the ‘Go Get It Promo to provide Nigerians with the means to bring their dreams to life.

TASK

• C&F porter Novelli was engaged to launch and sustain the ‘Go Get It’ promo by amplifying the activities of the promo as well as Strengthening the connection between the brand and the ‘Can do Spirit’ of Nigerians.

APPROACH

• C&F Porter Novelli established media partnerships to enable consistent and flexible participation by the media and consequently drive participation by consumers.
• Leveraged the activities of the promo with a focus on human angle stories and testimonies of the winners to build trust, interest in the promo and celebrate the ‘Can Do Spirit’ of Nigerians.

RESULT

• There was a 100% positive reporting on the campaign.
• Over 17 million impressions achieved