CONSUMER MARKETING

MALTA GUINNESS: ‘GO GET IT’…

SITUATION Malta Guinness wanted to bring to life its brand purpose of ‘Fuelling the can-Do spirit of Nigerians, thus it […]

SITUATION As part of is CSI, SAB Miller now AB InBev runs the Kickstart programme which is aimed at tackling […]

SITUATION Guinness signed on the global football icon Thierry Henry as its ambassador for Africa as part of its drive […]

SITUATION: Oral B, a flagship brand of P&G Nigeria, needed to become more engaging. This was aimed at partly building […]

SITUATION Guinness Stout brand has a historic association with football and is constantly looking for avenues to build this association […]

SITUATION: The Always Forward Ever campaign was built around a competition tagged ‘Always Moving Forward’ focused on inspiring girls between […]

SITUATION: Global Handwashing Day (GHD), a day initiated to motivate and mobilise millions around the world to wash their hands […]

SITUATION: As part of Nestle Nigeria’s activities towards sustaining their dominance in the Nigerian market, a new range of the […]

SITUATION: In July 2010, Unilever Nigeria Plc decided to introduce its newly improved internationally respected brand, Lifebuoy soap to the […]