SPIRIT OF LAGOS– ATTITUDINAL CHANGE…
SITUATION: The Spirit of Lagos is a campaign aimed at engendering a change in the attitude/behaviour of the people of […]
More Info...
PFIZER: CRISIS MANAGEMENT AND LITIGATION…
SITUATION: In April 1996, during the ‘worst meningitis epidemic’ in the country, Pfizer conducted a clinical trial of its drug, […]
More Info...
SAFEGUARD: GLOBAL HANDWASHING DAY
SITUATION: Global Handwashing Day (GHD), a day initiated to motivate and mobilise millions around the world to wash their hands […]
More Info...
DFID: ECONOMIC GOVERNANCE REFORMS
SITUATION: During the economic governance reforms of former President Olusegun Obasanjo, the Executive and DFID saw economic reform legislation as […]
More Info...
MAGGI: PRODUCT LAUNCH & STAKEHOLDER…
SITUATION: As part of Nestle Nigeria’s activities towards sustaining their dominance in the Nigerian market, a new range of the […]
More Info...
LIFEBUOY SOAP: PRODUCT LAUNCH
SITUATION: In July 2010, Unilever Nigeria Plc decided to introduce its newly improved internationally respected brand, Lifebuoy soap to the […]
More Info...
BAILEYS: CONSUMER ENGAGEMENT/BRAND MANAGEMENT
SITUATION: Baileys, Nigeria’s no. 1 Irish cream liqueur prides and positions itself as the first choice for classy ladies. The […]
More Info...
COPA COCA-COLA: BRAND BUILDING/CSR
SITUATION The youth football development project was adopted by Coca-Cola Nigeria in 2009. It keeps young players active whilst offering […]
More Info...
COCA-COLA NIGERIA STRATEGIC COMMUNICATIONS SUPPORT
SITUATION C&F Porter Novelli provided strategic communications support for Coca-Cola Nigeria for three and half years between 2010 and 2014. […]
More Info...